Distribution management deals with the flow of goods and services from producers to consumers. Distributors enable growth in the distribution system through profitable operations. Profitability depends on incorporating and implementing robust practices for efficient results. Evaluating your practices and identifying areas that need changes to optimize distributor system for profitability. Selling more volumes of goods doesn't always yield more profits. Distributors mainly focus on their retailers, B2B businesses and end users for the flow of goods and services and these receivers further create demand for their own customers. It eventually weakens your grip on the overall process. But, you can help the businesses in the lower chain by sharing information that encourages other clients to purchase other related products. Also, you can make utilization of your best performing product strategically. Little price resistance in your star product means that customer