Due to a lack of knowledge and researching capability most business firms start their business using only one sales channel. They do not even know that with the growth of business one must also introduce both unified commerce platform and Omnichannel retailing within the business to make smooth operations. A single social media platform or a blogging website like Wordpress serves business firms who can think of only one single sales channel. Most business firms do not even research well about e-commerce platforms and they land getting themselves involved in the business. The multi-channel platform actually means making use of a variety of social media platforms and channels with the help of which customer experiences can be improved.  According to various stats conducted all across the world, it has been noted that the younger generation rarely goes out and shop. It is because of the fact that they find online shopping much more flexible as the goods arrive at their doorstep.