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How to utilise Platformation for your Ecommerce Solution – Know the Best Strategies


Best Strategies for your e-commerce Solution through Platformation

Disruption has been at the forefront of Digital Transformation. The companies which are born digital have a competitive advantage over the traditional companies which are slowly adapting to digital technology. There are essentially two types of business models – Pipes and Platforms. 
Pipes are the linear business models wherein firms make products and sell it to consumers. Manufacturing, for instance, works on the Pipe Business Model. Another example of a Pipe model would be blogs and single-use SAAS services. Whereas Platform models operate differently. They are networked business models that allow consumers to create and consume value. YouTube, for instance, works on a Platform model in contrast to TV Channels which work on the Pipe model.

What is Platformation?

A platform-based business enables value-creating interactions between producers and consumers. The platform models help enterprises in achieving flexibility, scalability, mobility, and availability as they collaborate with various participants.

Platformation is a unique digital transformation solution that helps businesses to move to platform-based business models. Developed by Sonata Software, Platformation is a digital IP based technology framework that has various parameters that enable enterprises to create platform-based business models. 

Best Strategies for an e-commerce solution

Strategies are meant to help your e-commerce business achieve its goals and claim a better position in the market. Here are some digital platform strategies that can be used to do the same.

Engage with a Connected Ecosystem

To build a robust digital platform, one needs to connect various technology platforms across Information Systems, Data & Analytics, IoT, and customer experience platforms. Through the Platformation offering, the technology environment and IT operations work together. This is the benefit of digital transformation technology that e-commerce solutions can utilize effectively.

Drive Intelligent Transactions

The Platformation tool offers in-built operations analytics that enables self-learning. The analytics can be used to measure, control, and optimize system performance. You can integrate intelligent contextual transactions with Big data, IoT, and AI.

Innovate with Open System

Platformation is easily accessible for users, ecosystem partners, and businesses to participate. Also, it is cost-effective to use an open source-based solution for your e-commerce business majorly because it’s easy for customization and integration. 

Scale across Markets & Segments

Customer experience is crucial for the e-commerce business. Kartopia Open Source e-commerce platform is one such offering from Sonata which excels at providing a superior customer experience. It provides for a wide variety of themes, multiple currencies, and multiple languages. With the best content management system in place, it also offers multi-channel capability (Mobile, Web, customer service). It allows for maximum scalability to cater to your growing needs. 

Thus, a connected, open, scalable, and intelligent approach can make your e-commerce business a huge success. When most organizations are struggling with their digital transformation roadmap and dealing with pressures of adopting digital strategies, you will be at ease by following the Platformation way. 

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